Eva Padberg : Mercedes

Monday, May 11, 2009

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German model Eva Padberg will represent the Stuttgart-based premium car brand at future international fashion and lifestyle events as the brand ambassador for Mercedes-Benz. She will make her debut appearance in this role at Mercedes-Benz Fashion Week Berlin which is being staged for the first time in July.

"Berlin and Eva Padberg both epitomise a modern and young lifestyle,” Dr Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars pointed out. “The Mercedes-Benz brand has always been known for its innovative approach, its timeless and emotional design and its unique allure. Which is why Eva Padberg is the ideal fashion ambassador for our brand."

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Eva Padberg will become the face of Mercedes-Benz’s long-term commitment to top-class fashion events. The star model has a special place in today’s fashion industry. She will appear on all of the posters and official publicity materials for the first Mercedes-Benz Fashion Week Berlin.

Her first appearance as the new face of the Mercedes-Benz brand will be made at the inaugural Mercedes-Benz Fashion Week Berlin, which will take place between July 12 and 15, 2007.

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